Hi, I'm Ethan Durbin-Flack.

After my time in the military, I wanted to keep working for people who show up and do the work every day — and that's exactly what I found in the small business owners I get to work with now. Contractors, clinics, salons, shops, restaurants, studios, professional services: running one takes the same kind of grit it takes to serve. I kept meeting owners who'd paid good money for a website that nobody maintained and nobody could find, so that's where I decided to plant the flag.

Today most of what I do is designing and building websites, then managing them month to month so they stay fast, current, and secure — with paid ads, streaming TV, and local SEO layered on to send the right people there. I'm proud to call Central Illinois home, and proud to run Vital Media Co. from right here. Whether you're a block away or across the country, you get a veteran's discipline on every project: clear communication, real accountability, and results you can actually measure.